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Customer Richard Pinfield reaches the final of the Poultry Farmer of the Year Awards

Customer Richard Pinfield makes the final three in prestigious Farmers Weekly awards.

Richard Pinfield © Jim Varney

Humphrey Feeds & Pullets works with some excellent poultry businesses, and we are delighted to hear that our customer Richard Pinfield has reached the final of the Poultry Farmer of the Year in the Farmers Weekly Awards 2022.

Poultry farming excellence

“Strong marketing, tight business control and high-quality production characterise all three finalists in this year’s poultry category,” says Farmers Weekly of the award which covers both the egg laying and broiler growing sides of the industry.

Richard Pinfield works with David Hope, Poultry Specialist for Humphrey Feeds & Pullets’ Central Region, which includes Pinfield Farms in Worcestershire.

“Richard is a really great farmer who is driven both by data and what is best for his flock and the wider environment,” says David. “I am delighted that Farmers Weekly have recognised his contributions to good poultry farming, to the community and to the environment.”

A thriving poultry business

The judging team visited each of the finalists for a three-hour interview and tour of their systems, and reported on business focus, technical details and future plans. Announcing the three finalists, Farmers Weekly judges praised Richard for many aspects of his business, including:

  • Real focus on bird welfare and biosecurity

  • Willing to seek outside advice, but still thinks outside the box

  • Profitable business, despite current challenges

  • Placements offered to vet students

  • School visits actively encouraged

Improving bird performance

Poultry Expert David Hope believes that Richard’s strong work ethic and attention to detail have driven his success in improving bird performance – a view which is echoed by the judges.

“We help Richard keep meticulous records, and he is quick to focus on changes that can improve both bird health and production,” notes David. “As his feed supplier, we are currently supporting him to trial an in feed red mite control product, a process strongly driven by good data – this means Richard’s flocks have a great chance of thriving.”

A successful future

Richard’s flock has grown significantly since he started poultry farming in 2011, and he aims to continue to expand the business as well as working to make the farm more sustainable in the future.

“I am sure Richard and his team have a successful future ahead of them, despite current  world issues,” says David. “On behalf of the whole team at Humphrey Feeds & Pullets I’d like to congratulate Richard on reaching the final and wish him every success.”

For more information on how Humphrey Feeds & Pullets can help get the best from your flock, contact us by email on enquiries@hfandp.co.uk or call us on 01962 764555.